FROM LA THRIFT PEEK TO UBER CHIC

What started out as an afternoon of innocent thrift shopping; turned into a brand new clothing line; and a change of life for Designer Daniel Hogg.

The idea behind Gentle Fawn was sparked one day while shopping for vintage furniture in a second hand store, where Carla (wife & partner) happened to stumble upon a cute little ceramic fawn figurine. At the time, Daniel has been contemplating developing a new clothing brand, and this Fawn stemmed the inspiration for a series of design ideas that demanded contrasts of easy-to-wear, street fashion with a unique and distinctive look.

There is no mystery to the brand. Gentle Fawn is designed for women who wear fashionable, flattering and quality clothes. The collections have influences from Daniels passions in life: the 40’s, 50’s, interior design with simple architectural elements.

There is a soft, gentle appeal to the cuts and fabrications, but it is the unconventional layering and mix of fabrics and graphics that give Gentle Fawn it's pretty but tough face. Internationally the line has already become a must have wardrobe addition for fashion savvy fillies in; Tokyo, New York, Los Angeles, San Francisco, Switzerland, Ireland, and Canada.

Gentle Fawn Winter 05 is in stores now with First Summer hitting August and Holiday September/October.

www.gentlefawn.com


For further information, stockists, digital images or product samples please call:

Stomp Fashion Pr & Marketing
(03)9412 3591
or via email at: fashion@stomp.com.au