The number one hardcore clothing company from Orange County, CA, is coming to Australia. Proudly distributed by Stomp Fashion – To Die For will dominate the Australian hardcore scene as it has in the US.
From creating a press made by hand with hinges from the local art store, to later buying a 4-color press and a dryer in 1997, a new company emerged. At the age of 19, Jason Welsher started To DieFor in half of his parent’s garage. He worked a full time job during the day and came home to a part time job and hobby of screen printing and booking shows for bands across the country at night.
After two years of living in the Inland Empire, in California, Jason knew it was time to move to Orange County to be closer to his accounts. With bands touring year round and clothing companies creating new product lines each season, it left him with no choice but to get all new state-of-the-art printing machines and expand his warehouse in Costa Mesa, CA.
After running solo with the business for a year, younger brother Josh Welsher came aboard to help give To Die For even more artistic abilities in the graphics department. Josh came from a background of graffiti in which he paints murals at major events across the world. Combining the likes of traditional tattoo art that Jason has on his body, and the graffiti that Josh sketches out in his black books, they began to incorporate their ideas with the music they listen to. To Die For started to endorse bands and collaborate with artists by supplying them with clothing they made by hand.
To Die For have grown to become one of the most exciting labels to come from The OC, their solid reputation is built on their commitment to providing the best screenprints, combined with innovative graphics and totally American made product . They are proactive in both the hardcore music and action sports scenes through their sponsorship of the most happening tours, bands and athelete’s. This tradition will continue as they begin their Australian assault through distribution by Stomp Fashion.
For further information, stockists, digital images or product samples please call:
Stomp Fashion Pr & Marketing
(03)9412 3591
or via email at: fashion@stomp.com.au